MONSTER ENERGY
This project focused on creating an ephemeral space for Monster Energy within a music festival setting, designed to exist for only two days.
The key elements of the project were the plastic crates commonly used by suppliers for vegetables and beverage bottles. These crates were repurposed to construct the bar, a product display area, and an interactive game zone. Through their modular use, the design allowed for the creation of dynamic patterns using the brand’s different colors, reinforcing identity while embracing flexibility and reuse.
Given its temporary nature, the project emphasized the use of materials that were easy to assemble, collect, and modify, allowing for efficient installation and removal while maintaining a strong visual impact and brand presence.
Incorporating night illumination was a key aspect of the design. The lighting was carefully considered to highlight its green tone, allowing it to stand out and maintain a strong visual presence within the environment, even during nighttime.
